We’re all exposed to ads online, whether in our Facebook feeds on within Google searches, but what’s the difference Facebook ads and Google AdWords?
Facebook Ads and Google AdWords both provide businesses with fantastic opportunities to reach more people and increase leads. We’re all exposed to adverts on a daily basis online: whether in our Facebook feeds on within Google searches, but what’s the difference between the two?
Facebook Ads vs. Google AdWords: The Similarities
Facebook ads and Google AdWords are both huge networks with an enormous reach. To begin with, Facebook has more than 1.6 billion users, while Google receives around 77% of GLOBAL search volumes!
Furthermore, both use geographic targeting to match the right person to an ad, while both only make money when the ad they’re selling is engaged with (this is known as a Cost Per Click or CPC pricing system, which is where the term Pay Per Click or PPC comes from).
By using this ‘auction’ structure, this encourages higher quality ads that engage with audiences. This also means greater competition as more advertisers bid for an ad position, which in turn increases the cost of an engagement.
Facebook Ads vs. Google AdWords: The Differences
The biggest difference between Facebook Ads and Google AdWords is the users’ intentions.
While AdWords targets users based on what they type into Google’s search box, Facebook is all about matching an ad to a user’s interests. So, while Google users are busy searching for something specific and exposed to an ad accordingly, Facebook users are simply browsing and are exposed to an ad based on their profile, interests and Facebook activity (interactions with other content, for example). Facebook ads therefore test the waters by exposing themselves to audiences who aren’t necessarily searching for your product or services. Meanwhile, Google AdWords ads are extremely specific to a user’s search term.
Benefits of Facebook Ads
- Offers very specific targeting
- Enables you to find audiences that match your precise ideal user
- Easy to tract campaigns
- Full control over your daily budget and maximum cost per click
- Raises brand awareness
- Great for getting people to your website
- Ideal for increasing conversions
- Ideal for increasing revenue, sales and leads
Benefits of Google AdWords
- Offers sophisticated targeting
- Offers a flexible marketing platform
- Immediate influx of traffic
- Increases leads and customers
- Full control over your daily budget and maximum cost per click
- Is extremely cost-effective
- Provides fast, transparent results
- Taps into huge, high-quality traffic sources
To write a successful campaign, you should:
- Keep your information short
- Draw your audience is with taglines and hooks
- Include keywords
- Include a price or offer
- Include persuasive images or a compelling video
- Include your URL above the image or video in the text area
Facebook Ads and Google AdWords both possess countless benefits individually while also complementing one another. Many of the most profitable campaigns executed use both Facebook Ads and Google AdWords to truly amplify their reach and augment the success of their campaigns and their businesses.
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At DNA, we specialise in helping businesses to achieve immense success in all that they do. Please contact us and a member of our team will be happy to contact you for a chat!
Who doesn’t want more exposure? Driving traffic to your website is a great way to increase your visibility, generate leads, and to increase sales. While there’s no magical formula, there are plenty of ways to increase pageviews among your target audience. With time and dedication, you can generate more traffic consistently and begin to capitalize on your increased pageviews.
Increase Pages and Content
To improve your organic search rankings, consider how many pages you have and the kind of content you’re producing. Knowing which keywords you can rank for locally or nationally can help you evaluate what kind of content to create. For example, if you’re running a dog grooming business in Tampa, you’ll likely have pages with keywords such as “Tampa dog grooming” and “Hillsborough County dog grooming.” But let’s say you’re the only dog groomer in town that uses organic products. Chances are, no one is ranking in your area for “Tampa organic dog groomer”. This is a prime opportunity to organically rank for that keyword. Not only should you create an informative page that details your methods, but you can also help potential customers understand what makes you stand apart from other dog groomers in a series of blog posts about organic dog grooming. This unique and useful content adds value for your customer and it helps you get your message heard—that’s win-win.
In addition, creating pages and content around long-tail keywords provides an easy way to rank and build a customer base. While these keywords don’t see as much search volume, they still provide the opportunity for quality pageviews. Not sure how to capitalize on (or even find) long-tail keywords relevant to your industry? Work with a Tampa digital marketing agency! A skilled digital marketer can identify keywords for you and build out your site to make sure no digital stone is left unturned.
Revamp and Refresh Content
If your content is going stale, Google will notice. Taking the time to revamp and refresh pages that aren’t ranking well can help improve your visibility. Make sure that all your information is up-to-date and consider setting up a schedule for updating your pages. For example, if you know business is always slow in January, why not update your “About Us” page every year around that time? It will give you an opportunity to share any new awards your business has won or to spruce up your service descriptions.
Search engine optimization isn’t about keyword stuffing, it’s about creating content users want to see and that adds value to their lives. While keywords are important because they tell readers (and search engines) what the page is about, having unique content that tells potential clients and customers about what you do and the services or products that you offer is essential.
While some of the other items we’ve mentioned in this post also fall under the SEO umbrella, there are some behind-the-scenes things like utilizing meta descriptions and title tags, properly tagging your images, and creating a mobile-friendly site that can boost your SEO standings. Because Google and other search engines want to ensure that they point their users to the most useful and relevant pages for each search query, making your website user-friendly goes a long way towards proper optimization. That means ensuring you’ve optimized your visitor experience. Few people have the patience to wait for a slow website to load. Make sure your images or host aren’t slowing you down.
If you’re looking for a traffic boost, a pay-per-click (PPC) campaign can help point searchers in your direction. By bidding on relevant keywords, you can better help your target audience find you when they need your services or products. A good campaign requires keyword research as well as a bit of copywriting magic. PPC also allows you to limit how much you spend on advertising a day, which helps you budget your marketing dollars. When you partner with a digital marketing agency that has PPC expertise, you gain a partner committed to finding out the best PPC methods for your particular business and budget.
Social Media Advertising
With over a billion people on Facebook, ignoring social media is a mistake. That doesn’t mean you need to be on every platform, however, you should be where your target audience is. If they’re tweeps, make sure you’re @ing and tweeting along. If they’re pinners, start a board and promote your pins. And it’s almost guaranteed that some, if not most, of your audience is also hanging around Facebook for about an hour a day.
Facebook makes advertising easy. They want to show people ads they will want to click. You can easily create an effective campaign by targeting the right demographics and presenting a relevant product or service in a creative or engaging way. That might seem like they’re asking for a lot, however, a reputable Tampa digital marketing agency can help you craft a campaign that attracts the eye (and the clicks) of your target audience.
Drive Traffic with DNA
When you’re only seeing a trickle of traffic, it can seem like a monumental task to increase pageviews. Thankfully, you don’t have to do it alone. DNA – The Digital Network Agency is here to help. At DNA, we know you’re the expert on your business and that your time is often best spent running your company or working with your clients. Rather than attempting to learn Google Analytics, let us do it for you!
DNA can help you revamp your website, run a PPC campaign, optimize your website, and more! If you’re ready to investigate how you can increase your web traffic, contact us today to schedule a consultation.
Hiring a digital marketing agency comes with a lot of benefits for your business when it comes to digital marketing. For business people, digital marketing is a 24/7 endeavor. Today, digital marketing is no longer regarded as a passing trend, it is seen as a proven marketing technique that millions of businesses are adopting and it brings tremendous results along the way. However, businesses have countless things to do in their day to day operations thus the need to hire a marketing agency. In fact many businesses, outsourcing has become an essential part of digital marketing and it keeps on growing and becoming more popular as a way to advance activities that are not central to the business. Below, we provide you with top 6 advantages of hiring a digital marketing agency.
- Hiring a digital marketing agency is cost effective
A study has shown that businesses that work with marketing agencies for strategy development have a lower cost per sales than those who do their own marketing or use other marketing strategies like outbound marketing.
- Allows access to the skills you need
Employing an in-house team to take the responsibilities of your digital marketing effort is sometimes impossible, especially for numerous small and also medium-sized businesses. Sometimes your business may not get the skills needed or the skills may be too expensive. Moreover, it does not make sense to employ someone whose services are not needed on a 24/7 basis, that’s where a digital marketing agency comes in.
- Marketing proficiency from a complete team
This is one of the incredible benefits of hiring a digital marketing agency. You will get an opportunity to experience the benefits of a complete team of strategists, designers, writers and SEO specialists with a wide range of skills, knowledge, and experience. This is far much better and more advantageous than trying to do it yourself or hiring a single in-house marketer.
- Achievement of new perspective
An internal or in-house team is mostly limited, thus why their efforts are better utilized by having them concentrate on key business operations within the business. Nevertheless, it is essential to gain new perspectives and outsourcing aids to provide an external perspective which can bring invaluable insights into the current trends in the marketplace. Although you may know your business both inside and outside, having a second opinion is also helpful.
- Meet targets on time
With a firm marketing strategy set, your business cannot afford to wander away as a result of limitations of an internal team. Businesses have their own deadline, although attaining their targets on time might be impossible unless some operations are outsourced. Hiring a digital marketing agency ensures you business deadlines are met every time.
- Gain access to modern technology
Most digital marketing agencies today use superior tools, software, and analytical data, which aids your business to enhance productivity, competence, and performance. Moreover, you won’t have to browse the internet to look for your own software since all will be taken care of by your digital marketing partner.
For numerous medium-sized and small businesses today, outsourcing digital marketing makes more sense on various levels as a result of the flexibility and cost-effectiveness it offers. Although it might take you some time and efforts to find the right digital marketing agency, it is worth having one.
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.
These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
Still not sure how having a website will help you grow your business?
Here are ten reasons every business needs a website:
1. Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.
2. It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.
You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
3. You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
4. More bang for your buck.
With affordable Web Development services as provided by us, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. You don’t need coding or technical skills to maintain your website.
Because all our websites are built using CMS platforms such as WordPress you do not need coding knowledge to maintain your website. We can train you within 2hrs on how to manage your website yourself.
6. Your competitors probably all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
7. Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
8. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Cape Town.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
9. Create a resource center for your staff.
In addition to helping customers, your business website can also benefit your own employees.
Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.
10. Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
Need help setting up a website for your business?
If you haven’t created a website for your business, we can help you get one up and running. Contact us today to find out how we can help you get online!
With the stratospheric rise in the use of mobile devices. And the rise in the popularity of mobile phones; you’d be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices.
One quick way of doing this would be to use a responsive website design. It’s quick and easy. But, what’s a responsive website? What does it look and/or feel like?
Note: A responsive website is different from a mobile friendly website.
Basically, a mobile friendly website will look good on mobile devices. But might have glitches and be harder to navigate when viewed on devices with a higher resolution.
While a responsive website is a website design that allows your website to adapt to the size of any screen it is being viewed on.
So it could be viewed on say, a desktop, phone, or a tablet etc and users won’t ‘notice any difference’ in your site’s general appearance on their screen.
In today’s article, we’d be looking at several benefits of using a responsive website.
Increased Traffic From Mobile Users
Once upon a time businesses used to create two versions of one website. One for desktop users, and one strictly for mobile users.
Many still do this today. But with ever increasing viewership from mobile users, having two separate versions of one website is a time consuming and high maintenance practice.
Nowadays, you can have just one responsive website that is ready for all devices.
This ensures that people you retain your mobile viewers. And they might also remember to visit your website some other time whenever they are in search of services you offer.
Lower Cost And Website Maintenance
Another benefit of using a responsive website is: it offers you a lower maintenance cost as compared to running two versions of one website.
However, it is relatively expensive in the beginning. But the reduced cost of maintaining two separate websites does add up.
Besides, it takes less time to setup. And it’s easier to maintain one responsive website than maintaining two versions of the same site.
It frees up more time for you to dedicate to other important areas of your business. And you could also offer tailored location-based offers to drive traffic to your website.
Need a place to start, you can access website design offers that are visually appealing and ready for all devices.
Provides a Seamless User Experience
This is by far one of the greatest benefits of having a responsive website. Unresponsive websites usually distort the way your website appears on devices like mobile, and tablet.
Whereas desktop viewers might have no problem viewing your website, but the same cannot be said for mobile users.
Texts are jumbled, images do not align and users have to scroll through endless pages in search of the information they need. This makes it a pain for users to use your site smoothly and seamlessly.
So after such an experience like this, do you think such a user would come back to your website? I didn’t think so too.
To avoid scenarios like this, it’d be worthwhile to evaluate the quality of your website design. The benefits that will accrue to you at the long run, will outweigh whatever you’re going to spend on it in the beginning.
Adapts Easily To Any Screen Size
Another benefit of having a great responsive website ready for all devices is its adaptability to any screen size.
With a design like this, you’re way ahead of your competition. And it positions your website to seamlessly cater to newer devices with which users use to surf the internet e.g. smartwatches, IoT devices, etc. Your website can automatically adjust itself to suit each screen. And finally …
A Responsive Website Improves Your SEO Efforts
Responsive websites have a greater likelihood of ranking high in SERPs.
The ‘user focused’ experience, and high-quality content could increase your dwell time. Thereby making users stick around for the long run.
Google recommends a responsive website design pattern. Besides, it makes for a good user experience and improves your SEO efforts across all platforms.
In conclusion, having a responsive website can save you lots of money, maintenance time and also help you to convert and retain more clients in the long run.
Credits: Written by Brian Rashid | Published on Forbes.com